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Try LingUp Now!Start with a schwa sound /ə/ as in 'about'.
Emphasize the second syllable /ˈsoʊ/ like 'so'.
Use a light /ʃ/ sound, similar to 'sh' in 'shoe'.
End with a stressed /iˌeɪt/ as in 'ate'.
Incorrect stress on first syllable (as-so-ci-ate)
Replacing /ʃ/ with /s/ (a-so-ci-ate)
Mispronouncing as two syllables (ass-ociate)
Start with a schwa sound /ə/ as in 'about'.
Emphasize the second syllable /ˈsəʊ/ like 'so'.
Use a clear /s/ for the third part.
End with a light schwa /ət/ sound.
Stressing the first syllable (as-so-ci-ate)
Replacing /s/ with /z/ (a-zo-ci-ate)
Mispronouncing as two syllables (ass-ociate)
The emphasis is on 'so' to differentiate it from the verb.
No, it is pronounced lightly in both accents.
The /ə/ is a common weak vowel sound at the start of words.
A person you work with, especially in business.
/əˈsoʊʃiːˌeɪt/
To connect in your mind.
/əˌsoʊʃiˈeɪʃən/
A group of people organized for a purpose.
/əˈsoʊʃiˌeɪtɪd/
Connected in some way.
Emphasis shifts between noun and verb.
Different stress pattern from 'association'.
Add an '-id' ending in 'associated'.
Remember to stress the second syllable for correct noun pronunciation.
Practice both noun and verb forms to avoid confusion.
